About Us

Barry CarbaughCraig HoffmanAndy Shemeta
Joel MurphyAndrea Birkett

Strategy and Implementation for Your Success.

Barry Group Inc. is a full-service strategic planning and implementation firm. Unlike consulting firms or ad agencies that provide only part of the equation, Barry Group develops a strategic plan and then provides the capability to implement it in the marketplace. Since 1985, we have helped dozens of regional and national clients solve problems and achieve success.

Strategy Forward

Today’s marketplace is the most challenging we have faced in recent history. Have you experienced changes in consumer attitude, use of technology, or hyper-competition coming from all parts of the globe? Barry Group believes that success requires the development of the right strategy as the core foundation on which the planning, marketing and communication initiatives are based. StrategyForward® requires an in-depth look at your business, your competition, your marketplace and your consumers. This knowledge allows for strategy to develop from data and insight, not guesswork.

Located in historic York, Pennsylvania, a city central to major business hubs in the Northeast and Mid-Atlantic regions, Barry Group is ideally positioned to provide efficient and personalized service to clients headquartered across the United States.